Amélie Charme is rooted in the European summer - the Riviera, yacht clubs, Mediterranean light, and the romance of places before they were discovered.

Amélie is our muse. The girl you met one summer and never forgot. She exists in a time when St Tropez was still a village, Portofino was quiet, and Capri's nights stretched forever.

With a focus on craftsmanship and quiet luxury, we create pieces that draw from sport, mythology, and European leisure at its finest.